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APDN Launches SigNature® DNA Woven Garment Label

Applied DNA Sciences Inc. (APDN), a Stony Brook, N.Y.-based provider of DNA encrypted and embedded authentication solutions, has developed a woven garment label based on its patented SigNature® DNA anti-counterfeit technology. The label, which uses environmentally friendly technology based on botanical DNA, cannot be copied, viewed under a microscope, digitally scanned or re-engineered.

ADPN collaborated with three partners - England-based Nilorn UK Ltd., Portland, Ore.-based BrandWatch Technologies and England-based Addmaster Ltd. - to develop the label, which will be marketed as Nil-Secure/SigNature DNA.

"It's what brand owners need right now - our label is absolutely secure, reliable and can be authenticated quickly," said Steve Ablett, managing director, Nilorn UK. "Top apparel and brands can take the issue of counterfeiting into their own hands by staying innovative and utilizing the world's best security solutions."

As APDN reports, counterfeit items are a growing issue in the textile and apparel industry causing billions of dollars to be lost globally because of seizures and losses. Nil-Secure/SigNature DNA woven garment labels allow items to be forensically authenticated by machine-readable devices, helping protect brands and intellectual property.

"There is always a risk that if you buy a knock-off garment ... it could contain harmful dyes - which may be allergenic or even carcinogenic," said Paul Morris, managing director, Addmaster. "This is precisely the reason why the Nil-Secure/SigNature DNA woven label is needed. Consumers need to know that what they are wearing is safe and it is guaranteed to be the official garment."

April 21, 2009