CRAiLAR Receives First Retail Partner Order; Vendor, Retail Introduction Planned For Spring 2013
"Target has been an exemplary partner - quick to identify the performance characteristics of CRAiLAR, and collaborative about developing an ingredient brand strategy that makes sense for its product line," said Ken Barker, Chief Executive Officer, Naturally Advanced Technologies. "We believe this partnership and its retail execution will set a strong benchmark going forward for how we would like to see our go to market strategy executed."
Target is the first vertically integrated retailer to partner with NAT, which will allow the companies to quickly develop product and marketing strategies aligned with their priority of tapping into consumer demand for sustainability.
NAT today supplies its CRAiLAR Flax to HanesBrands, Georgia-Pacific, and Brilliant Global Knitwear for commercial use, and to Levi Strauss Co., Cintas, Carhartt, Ashland, Westex, Target and PVH Corp for evaluation and development. NAT is in construction on its first full-scale production facility in Pamplico, South Carolina, and anticipates it will be delivering fiber from the facility in Q3 2012. It will partner with Tintoria Piana and Barnhardt Manufacturing on the processing of that fiber. The Company's current fiber is being produced at its pilot facility in nearby Kingstree, South Carolina.
Posted on July 24, 2012
Source: Naturally Advanced Technologies Inc.