Alvanon Introduces Mexico Standard AlvaForms
"The most obvious benefit to consumers will be better fitting clothes," said Alvanon President Ed Gribbin, who noted that Mexican apparel makers had been using United States-related and outdated Mexican size specifications. "For retailers and brands that means improved sell through, conversion rates, customer satisfaction and brand loyalty. On the manufacturing side, the standard will speed time from design to production and facilitate greater quality control."
The mannequins are based on averages of weight, height and body measurements derived from data gathered during the Size Mexico body scan campaign, which was sponsored by Mexico-based Cámara Nacional de la Industria del Vestido (CANAIVE) in conjunction with Walmart de Mexico, Paris-based fashion software provider Lectra and CVS Group. The survey included thousands of body scans taken of consumers in 14 cities across Mexico. The campaign is expected to reduce merchandise returns and save Mexico's apparel industry $400 million by 2017.