HanesBrands To Acquire Maidenform
HanesBrands plans to leverage its low-cost supply chain, including its own global manufacturing operations and third-party manufacturers, to enhance Maidenform's value to retailers and consumers. Maidenform now contracts with third-party manufacturers for all of its products.
HanesBrands notes the acquisition will combine the strengths and capabilities of the companies' respective portfolios, including Maidenform's shapewear and average-figure bra businesses, and HanesBrands' panty and full-figure bra businesses. The acquisition also is expected to create growth opportunities and enable new products to be launched across all brands.