TENCEL® Skin Wins INDEX 14 Award from EDANA
LENZING, Austria — April 11, 2014 — During Index, the largest Nonwovens fair in Geneva held April 8-11, EDANA announced the winner of the EDANA’s INDEX™ 14 Awards.
INDEX 14, the largest global meeting place for the nonwovens supply chain and its customers, was launched, with a ceremony to showcase excellence in the nonwovens and related industries.
EDANA’s INDEX 14 Awards are the highest accolade for excellence in the industry and highlight some of the innovations from businesses of all sizes, and from all parts of the nonwovens supply chain.
Winner in the “most original marketing campaign for a product made from, or incorporating nonwovens”, was Lenzing AG with the TENCEL® Skin promotion campaign. “Especially the highly aesthetic and artistic video which lends life to the fiber and connects it to people, and effectively conveys the main properties of the fiber was the reason for the award”, stated the EDANA jury.
Tencel Skin is specifically developed for the use in facial masks. The smooth fiber surface creates a silky feeling. The unique structure provides optimum absorbance and compatibility with lotion. The Fiber is of botanic origin, since it is extracted from the raw material wood.
Posted April 14, 2014