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Dixie Group's Masland Carpet, Desso Form JV

Chattanooga, Tenn.-based carpet and rug manufacturer The Dixie Group Inc. and the Netherlands-based carpet and carpet tile manufacturer Desso Holding BV have signed a non-binding letter of intent to form a joint venture (JV) in conjunction with Dixie Group’s Masland Contract division. Under the JV, the companies would offer a complete floorcovering selection for the U.S. hospitality market as well as for international distribution.
In addition, the two companies have signed a conditional agreement under which Dixie Group will be the exclusive U.S. distributor of certain Desso high-performance carpet tile products. Conditions include the requirement that Dixie meet certain sales levels and the hospitality JV’s successful launch.
“Desso and Masland Contract share the same values of producing environmentally responsible flooring products that stand out in their design and functionality,” said Daniel K. Frierson, CEO, Dixie Group. “We look forward to this exciting new venture.”
“Our shared values around innovation, design and green principles will enable Desso to meet its goal of expansion into the U.S. market and support our mutual growth in this high potential market,” said Alexander Collot d’Escury, CEO, Desso.
February 11, 2014