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The Rupp Report

The Rupp Report: Latest News Before The Kick-off

Jürg Rupp, Executive Editor

In a few days, ITMA Asia + CITME 2014 will start. The Rupp Report wanted to know about the latest news: How the organizers feeling? Will the next ITMA Asia again be in Shanghai, and in two years time? Questions over questions. The answers were given by Maria Avery, secretary general of exhibition co-owner the European Committee of Textile Machinery Manufacturers (CEMATEX), with the support of Daphne Poon from exhibition co-organizer MP International Pte Ltd., Singapore.
Rupp Report: Are you happy so far with the development of this event?
Avery: We are very pleased with the success of the combined show. Thanks to the support of international and Chinese textile machinery makers, the show has been growing from strength to strength. This year, visitors will be able to see the biggest ITMA Asia + CITME show since its debut in 2008. The 2014 combined show will gross some 152,200 square meters in 13 halls and will be around 15 percent larger than the last edition in 2012.
RR: How many exhibitors have so far signed a contract to take part?
Avery: To date, the event has attracted the participation of over 1,550 exhibitors from 28 countries and regions.
China: Biggest Exhibitor
RR: Which are the 10 biggest exhibiting countries and regions, and what is the number of exhibitors from each?
Avery: The biggest group, of 1,053 exhibitors, is from China, followed by Italy, 105; Germany, 94; Taiwan, 55; Japan, 38; India, 34; South Korea, 33; Switzerland, 28; United Kingdom, 18; and Turkey, 17.
RR: Is this a good result for you?
Avery: Yes. The success of the combined show demonstrates that our original objective to offer our exhibitors and their customers a cost-effective exhibition of the highest quality in China has been fulfilled. It reinforces the fact that it is better to have one strong platform rather than a series of fragmented textile machinery showcases that waste financial and human resources.
RR: What has been the exhibitor feedback to the upcoming event?
Avery: The response has been tremendous. In fact, the show was sold out before the deadline for applications, and all the available space in the halls has been allocated to exhibitors. As such, we will be building an air-conditioned temporary structure to house our Association Village.
RR: What is the future visitor feedback in terms of preorders for tickets and such?
Avery: Response as per early June is warm, as online registration totaled over 8,700, with 75 percent of the tickets sold.
Asia Still Very Important
RR: How do you see the textile machinery market in Asia?
Avery: Asia is still a very important market for textile machinery manufacturers since the continent dominates in global exports of textiles. China alone accounts for over one-third of the share in world textile exports.
RR: How do you see the textile machinery market in China?
Avery: According to “International Trade Statistics 2013” published by the World Trade Organization (WTO), the country’s share of world exports stood at 33 percent for textiles and 38 percent for clothing in 2012. Three of the top five exporters of textile and clothing during that year were from Asia: China, Hong Kong and India.
China is still the biggest exporter of textile and clothing in the world. Therefore, the country presents vast opportunities for European textile machinery manufacturers who offer innovative technologies and solutions. A key policy measure under China’s revitalization plan for the textile industry has been to increase investment and support for the technological transformation of the industry. Therefore, these areas will spur demand for high technology European machinery. 
RR: Where are the hot spots?
Avery: Some of the interesting markets in Asia are India and Indonesia. Both countries have well-established, vertically integrated textile industries, and the governments are offering incentives and funding to textile mill owners to upgrade their machinery.
Problems In The Markets
RR: Do you see any problems in the markets?
Avery: Yes, rising business costs, political stability, global competitiveness and sustainability issues are some of the problems.
RR: What are the main events at ITMA Asia + CITME 2014?
Avery: The focus is on the exhibition as a business platform for exhibitors and buyers to meet and transact.
RR: Do you recognize and difference between this ITMA Asia + CITME and the last one?
Avery: Both shows are similar except that the 2014 show will be larger in terms of size. The 2012 show was 130,000 gross square meters, and it attracted more than 1,230 exhibitors from 27 countries and regions.
RR: Do you know how many novelties will be seen for the first time at ITMA Asia + CITME?
Avery: We do not have the figures. However, many of the exhibitors will be showcasing their latest cost-effective innovations for Chinese and Asian buyers. As environmental protection and sustainability are major issues confronting the textile and garment industry, exhibitors will unveil their solutions that help overcome these challenges.
RR: Will the importance of the Chinese market further increase?
Avery: Due to its sheer size, the Chinese market will continue to be important for leading textile machinery makers.
RR: Or will the importance of other countries further increase?
Avery: Other countries may benefit from the challenges faced by China textile makers, such as high cost of raw materials and production.
Next Show Again In Two Years
RR: When will the next ITMA Asia + CITME take place and where?
Avery: The next combined show will take place in 2016. We will confirm the venue and dates at our press conference during the show.
RR: Where do you see the focal points of ITMA Asia + CITME in the next few years?
Avery: ITMA Asia + CITME will continue to offer a leading-edge sourcing platform for cost-effective technologies in China.
RR: And how do you want to achieve it?
Avery: The collaboration between ITMA Asia and CITME and among all the partners has been strong. We are all committed to cooperate on this biennial platform which features participation from bona fide manufacturers and live demonstration of machinery. The response to the four combined exhibitions from textile machinery makers from around the world has been positive, and buyers are also very enthusiastic.
June 10, 2014