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Styku Launches FitFyle™ App

Styku — a Los Angeles-based provider of size and fit prediction technology for online retailers — reports it has launched FitFyle™, a size and fit prediction app that provides accurate recommendations without requiring garment data.
Users simply answer a few questions to create an individualized FitFyle, which is a digital file or record of items. The app then uses the patent-pending Smart Algorithm to match users with body doubles that have similar fit and size preferences, and provides recommendations based on those records. Consumers may select from 8,500 brands and 97 product categories to get recommendations.
FitFyle utilizes the patent-pending Continuous Fit Prediction feature, in which once a FitFyle is created while on a product page, recommendations for different products are given throughout the user’s shopping experience when they navigate to other Web pages without requiring them to click on something.
Retailers may auto-integrate with the FitFyle Wizard in 30 seconds or less, and the app comes standard with an account manager application as well as an analytics suite that provides performance metrics.
FitFyle is available for beta testing on the Shopify App store and via Styku’s custom application programming interface for any apparel store.
May 13, 2014