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PCCA Expands Denim Product Line Customer Base

Plains Cotton Cooperative Association (PCCA), a farmer-owned, cotton marketing and textile manufacturing cooperative headquartered in Lubbock, Texas, recently announced it is adding to its core fabrics by developing and marketing a collection encompassing lightweight, mid-weight and heavyweight denim fabrics that includes a mix of basics and value-added styles.According to the cooperative, this move is designed to use full production capacity at its textile facilities, boost fabric sales and increase financial returns to its farmer-members.PCCAs American Cotton Growers (ACG) denim mill in Littlefield, Texas, has manufactured heavyweight denim since 1976 essentially for only one customer Levi StraussandCo.Our top priority will be to maintain Levi StraussandCo. as a major denim customer, said Van May, PCCA president and CEO. The 23-year history of our commitment to customer service and the production of top quality denim fabric should help ensure our relationship with Levi StraussandCo. continues.The cooperative also announced plans to expand the number of business partnerships to ensure future growth. The opportunity for expanded denim marketing is partially a result of PCCAs acquisition of a second textile operation last year when it purchased Mission Valley Textiles Inc., New Braunfels, Texas, and renamed the operation Mission Valley Fabrics Division (MVF).PCCA is in a unique position to maximize the synergies between its two textile operations, said Jack Matthews, MVF president. To facilitate this effort, we have integrated the two mills core fabrics into a full product line for our denim customers.To support the projected growth with new target customers, PCCA purchased a second dye range for the ACG mill. According to the cooperative, the new dye range will provide flexibility in producing a variety of colors and indigo shades to meet the ever-changing needs of the fashion denim market.PCCA has also expanded and reorganized its textile sales force into a regional structure. The MVF division of PCCA now has responsibility for sales and marketing of ACG indigo denim as well as MVF yarn-dyed, woven fabrics.According to PCCA, with the addition of the second dye range, the cooperative has invested approximately $36 million since 1993 to ensure the best denim quality and to increase production capacity and efficiency at the ACG mill. Since May 1998, a major renovation of MVFs dye house has also been finished.

August 1999