Springs Expands Springmaid Brand Distribution
Springs Industries Inc., Fort Mill, S.C., recently announced that it is expanding distribution of
its Springmaid® brand to the mass merchant channel in order to better align its value.
Historically, Springmaid has been positioned in department and specialty stores, as well as
selected national chains. The new distribution begins with shipments in spring 2000.The company
said that the decision creates the opportunity for more consumers to purchase the Springmaid brand
where they shop.Our objective is to sell Springs branded products in all channels of distribution,
said Thomas P. OConnor, Springs executive vice president. By maintaining the Wamsutta® brands
current distribution through department and specialty stores and by maximizing our private label
and valuable licensing opportunities, we are in a better position to be in front of all consumers
with products from Springs.