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Knitting / Apparel

Burlington Announces New Apparel Structure

Burlington Industries Inc., Greensboro, N.C., has announced it is organizing its apparel products into two strategic groups Burlington PerformanceWear and Burlington CasualWear as part of the corporate restructuring announced on January 26.The names of these two groups symbolize our focus on the changing consumer, said George W. Henderson III, CEO and chairman. Were breaking out of the traditional textile manufacturing mold, when it was assumed that synthetics, wool and cotton had to be separately organized. That traditional organizational structure limited product innovation and our ability to respond to changing market trends.Burlington PerformanceWear incorporates the former Tailored Fashions Division (worsted wool) and the former Klopman Fabrics Division (synthetics). Burlington CasualWear incorporates Burlington Global Denim and a new unit called Burlington Cotton Casuals.Henderson went on to say: The product development opportunities are very exciting. In addition there are obvious cost advantages and more complete service to our customers.

May 1999