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Cotton Incorporated Debuts New Media Campaign

Cotton Incorporated, New York, has unveiled a new outdoor media campaign featuring images from its award-winning Fabric Of Our Lives® IV television spots.According to the company, stills taken from the ads will be displayed in phone kiosks, as well as wallscapes and wild postings throughout New York.Also, a back-to-school program will feature the images in multi-media displays, including posters and postcards, on 500 college campuses nationwide. In November, the campaign will be put into 51 major malls across the United States.There is truly a buzz of excitement about the Cotton (Incorporated) commercials with consumers and in the textile industry itself, said Richmond S. Hendee, vice president, marketing services, Cotton Incorporated. Our research shows that the campaign is having an enormous impact with all age groups. So we decided to spin it out with this out-of-home effort using posters, billboards, postcards, wallscapes and wild postings. What were attempting to do is take advantage of the buzz weve already created with our TV campaign and, if possible, add even more.

October 1999