Johnston Industries Forms Marketing Partnership
Johnston Industries Inc. (JI), Columbus, Ga., has established a home decorative furnishings
strategic relationship with Covington Industries, New York City. Under the agreement, Covington
will assume responsibility for the styling and merchandising of the decorative woven products
formerly sold under the Wellington Sears and Southern Phenix brand names.
“This arrangement is a tremendous step forward for Johnston and our customers,” said Harold Harvey, president, JI Fabrics. “It plays into our strengths and allows us to redirect our efforts into what we are especially good at — manufacturing. Our home furnishing customers will see continuity in our core offerings, coupled with improvements that only an organization like Covington can provide.
“In addition, this takes us out of direct competition with many of our greige decorative upholstery fabrics customers, which I believe will have a positive long-term impact on those important relationships.”
Abby Gilmore, president, Covington Industries, said: “The partnership with JI fabrics is a further step in our strategy to broaden the range of products that the Convington Group can offer to our diverse customer base.”