Textile Institute Creates Strategy Marketing Group
The Textile Institute, England, has strengthened its network of industry-focused Special Interest
Groups with the creation of a new body to promote strategy and marketing for textiles, apparel and
related industries.Chaired by David Rigby, a strategy and marketing consultant to the global
textile industry, the new group aims to provide services to members associated with the commercial
issues they face in day-to-day business strategy.Increasingly, companies in textiles and related
industries have to think more clearly about business strategies and market focus, said Rigby.
Having efficient operations is not enough if the strategic focus is wrong. Rapid changes in the
global market, and its supply chain, mean that overall business direction and marketing strategies
need to be constantly under review.The group will be based on the Internet so that advice, support
and information can be quickly shared worldwide.