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Knitting / Apparel

Liz Claiborne And Haggar To Enter Licensing Agreement

New York City-based Liz Claiborne Inc. announced today that it has reached an agreement in principle with Haggar Clothing Co., a wholly owned subsidiary of Dallas-based Haggar Corp., to license dress pants, casual pants, and shorts under the Claiborne label.The collection will be introduced to the trade in January 2001 and will offer the consumer the style and fit of the Claiborne brand with the value expected of main-floor product. The collection will include casual and dressy pants, available in fabrics ranging from wool blends and basic twill to corduroys and soft-structured denim at suggested retail price points ranging from $50 to $65. The collections will be available in stores in June 2001.This partnership with Haggar will take Claiborne to the main floor of department stores and raise market share, brand awareness and preference for the Claiborne brand as a whole, said Karen Murray, president, Liz Claiborne.


December 2000




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