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Textile News

Carter39 S Develops Unique Flame-Resistant Sleepwear Line

MORROW, Ga., Dec. 11 /PRNewswire/ -- Carter's, the number-one youngchildren's apparel brand, today announced the launch of an innovative line offlame-resistant cotton sleepwear. After years of development and rigorous laboratory testing to meet the135-year old company's strict safety and high quality standards, the exclusiveline of new sleepwear incorporates Carter's hallmark manufacturing processwith PROBAN(R) cotton, a trademarked quality product used successfully in theU.S. for over 15 years in clothes for adults. The products provide parentswith a new option. Children can now sleep in soft, comfortable loose fittingpajamas. Current U.S. law requires non-flame resistant cotton sleepwear to betight-fitting. Carter's new sleepwear line uses PROBAN treated cotton fabricto provide flame-resistant qualities while maintaining the soft, moistureabsorbent qualities of cotton. The new fabric is flame resistant which meansit will self-extinguish if ignited. The flame resistant qualities are builtinto the fiber itself and are durable for the life of the garment. Available in Spring 2001, Carter's line is offered in soft cottontwo-piece styles in a variety of colors and patterns. Artwork has beencreated by Emu Namae, a blind Japanese artist who has formed an on-goingalliance with Carter's. The art includes playful frogs and giraffes, delicatebutterflies and flower petals, in striking color combinations. The pajamaswill be in department stores and specialty stores nationwide beginning inJanuary. Fred Rowan, chairman and chief executive officer of Carter's, commented:"Carter's has long been known for making safe, flame-resistant sleepwear. Wewaited years to introduce flame-resistant cotton sleepwear because we wantedto develop a product that was safe, comfortable and affordable. Over theyears, we passed on alternative fabrics and fibers because they didn't meetour high standards. We know that children across America sleep in ourproducts every night and we take their safety and comfort very seriously. Weare pleased to introduce such a superior product and know that it will set thestandard for the industry." Known to millions of mothers and grandmothers, Carter's is the number-onebrand for children, newborn through age six. The company has long beenrecognized for its creativity and innovation in design and productintroductions. Visit Carter's Web site at http://www.carters.com or call1-888-STAYLITTLE to learn more about Carter's products. PROBAN is a registered trademark of RHODIA Consumer Specialties Ltd,formerly owned by AlbrightandWilson UK LtdSOURCE Carter'sWeb Site: http://www.carters.comC

opyright 2000 PR Newswire




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