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Knitting / Apparel

DuPont Launches Lycra Campaign TACTEL Prisma

DuPont, Wilmington, Del., has launched a new advertising campaign to support the growing trend of jeans made with Lycra®. In the first such campaign for Lycra What do you look for in a great pair of jeans DuPont will spend $10 million in advertising.The television commercial is lively and hip; it captures the more fashionable and trendy personality of Lycra and emphasizes the way people live in their jeans with Lycra; they look and feel good; they are comfortable and free, said Linda Kearns, global brand manager, Lycra.In other news, DuPont ApparelandTextile Sciences has introduced TACTEL® prisma, a new yarn that combines two polymers during spinning to achieve two-color heather effects that incorporate different degrees of shine, sparkle and color. TACTEL prisma is available in a 156f71 flat yarn for use in circular knits, knitwear and in woven fabrics.

December 2001