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Knitting / Apparel

Cotton Incorporated Reports Strong Third Quarter For Denim Bottomswear

Cotton Incorporated, New York City, reports that third-quarter 2000 unit sales of denim bottomswear increased 6.3 percent, a 3.2-percent gain compared with the same period last year. According to the consumer data from the NPD group, this was the strongest third-quarter gain since 1995.Both adult denim markets were strong, with advances of 9.6 percent in the mens market and 5.6 percent in the womens market for the quarter. Increases in the childrens markets ranged from 1.5 percent for boys to 6.9 percent for girls.For the first nine months of the year, unit sales of denim bottomswear grew by 5.1 percent over 1999. By age and gender, year-over-year gains in denim bottomswear ranged from 6.3 percent in the girls market to 6.5 percent each in the mens and womens markets. Unit sales of total bottomswear (denim and nondenim) expanded at a rate of 6.6 percent over the previous year for the first nine months of 2000. Sales were strong in the adult market, with gains of 7.0 percent and 7.9 percent posted by the womens and mens markets, respectively.Mass merchants, the major retail distribution channel for denim jeans, accounted for 41.3 percent of all denim jeans sales for the first nine months of 2000, an increase of 1.2 points compared with the same year-ago period. National brands accounted for nearly 57 percent of all unit sales of denim jeans for the period. By gender, national brands represented a large share; in the mens market at 65 percent and in the womens at 50 percent.The Cotton Incorporated Lifestyle Monitor confirms that the United States really is a denim nation owning, on average, a total of seven pairs of jeans each. American men and women wear jeans, on average, three to four times per week.

January 2001