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Sun Chemical And Datacolor Sign Exclusive Agreement

Technology Shortens Time and Reduces Cost to Design and Approve Color on All Printed Media FORT LEE, N.J. and LAWRENCEVILLE, N.J., Jan. 10 /PR Newswire/--Sun Chemical and Datacolor announced today that they have signed an agreement making Datacolor's innovative Colorite(TM) technology available exclusively through Sun Chemical to printed media end-users and to the graphic arts and printing industries serving these end-users. Sun Chemical will market the technology in its range of ImageChek(TM) products. ImageChek enables end-users and designers for the first time to see color accurately on their monitors. Instead of sending physical samples to communicate color during the concept and design stages of a program, designs can be e-mailed and viewed in accurate color at each location. The time and costs to approve color are greatly reduced, and the digital specification of each color is immediately available for color matching and prepress work. "ImageChek also provides brand managers the ability to simultaneously evaluate design colors across all media in a program," said Gordon Stone,European Liquid Ink Product Director for Sun Chemical. "For example, in a packaging program, a manager can see design colors in product packaging,labels, cartons, and POS displays. This provides assurance that colors designed and printed at different sources will match when they come together at point of sale. For global color management, a brand manager can simultaneously view packaging on his desktop from all printing sources to assure constant color quality." ImageChek uses Colorite technology developed by Datacolor. This award-winning technology enables users to design color visually and communicate it digitally anywhere in the world using the Internet. Precise monitor calibration ensures that color is reproduced very accurately on every ImageChek monitor. This links everyone in the color work flow electronically and eliminates the need to depend on physical samples to communicate color. Product development time is shortened, sample shipping costs are reduced and printed color quality is improved. "Sun Chemical, with their emphasis on providing global color for their customers, is a perfect partner to bring Colorite technology to market," said Dave Crozier, CEO of Datacolor. "We believe the technology can change the way color is designed and approved, and Sun has the right technical resources to help customers implement the change."SOURCE Datacolor International Web Site: http://www.datacolor.com Copyright 2001 PR Newswire