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DuPont Teflon Unveils Let Life Happen Concept

The Wilmington, Del.-based DuPont Teflon® business has introduced Let Life Happen, a new lifestyle concept for its Teflon fabric-protection products. DuPont wants to add value to garments and make consumers feel comfortable eating spaghetti or allowing the kids to jump on the sofa.The concept will be introduced globally in 2002 with an advertising print campaign, a new retail hangtag design and a comprehensive set of promotional materials. The use of advertising in the Yellow Pages next to listings for pizza or mechanics, for example, is an idea that will be implemented.We are committed to raising awareness and interest in garments and home fashions which are enhanced with stain protection, bringing value to both our trade customers and consumers, said Teresa Kleinhans, global textiles manager, DuPont Teflon.

November 2001




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