Nylstar Launches Product Campaign
Nylstar Inc., High Point, N.C., has launched be extraordinary, a communications campaign that will introduce Nylstar active and intimate apparel nylon products to US industry leaders bimonthly through the end of 2003.The be extraordinary campaign is a communication vehicle to engage the entire supply chain from yarn to retail, said Dina Dunn, vice president, marketing. Each of our new products featured in the campaign will focus on consumer benefits in order to get everyone thinking about answers before the consumer asks any questions.Meryl® Skinlife antibacterial yarn is the campaigns featured product for the month of August. Hind U.S.A., Peabody, Mass., and GeRay Fabrics Inc., Morganville, N.J., are both developing Skinlife-enhanced fabrics. Hind plans to introduce Skinlife products to market in 2004.