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July/August 2014 July/August 2014

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Joan Velvets Adopts AF And Y39 S Marquesa Plush

Joan Velvets AdoptsAF and Y's Marquesa PlushJoan Velvets, Hickory, N.C., has adopted Marquesa Plush olefin yarn from Chapel Hill, N.C.-based American FibersandYarns (AF and Y) for use in a new line of velvet fabrics for transportation and commercial furniture applications. The new fabrics were shown on furniture manufactured by a number of Joan Velvets customers at the 2003 International Furnishings Market in High Point, N.C.The Marquesa Plush yarn matched Joan Velvets requested specifications for unrivaled softness, aesthetics, color and design for this new yarn made for the residential furnishings market segment, said Michael Apperson, CEO, AF and Y. Weve always known about the excellent performance and durability properties of olefins. Now to find it with acrylic-like aesthetics is such an added bonus, said Robb Tomlin, vice president, merchandising, Joan Velvets. In addition, he said, Marquesa Plush is very easy to clean and resists staining. June 2003




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