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DOC Promotes US Textile Makers At Heimtextil

The US Department of Commerce (DOC) sponsored two pavilions featuring US textile manufacturers at the recent Heimtextil 2004 home textiles trade show in Frankfurt. James C. Leonard III, deputy assistant secretary of commerce for textiles and apparel, and a group of US textile industry leaders presented US textile trends, innovations and licensing opportunities.

“[Heimtextil] is a great opportunity to promote US textiles and establish global brand awareness, while creating better access to international markets for our textile companies,” Leonard said. “The US textile industry is and remains globally competitive through its continuous innovation.”

Activities included a discussion of the latest trends, products, technical innovations and the industry’s place in the US economy; and a seminar covering the contract and home furnishings markets.

More than 72 US companies showed their products, including 20 that exhibited in the DOC-sponsored pavilions. The DOC emphasized bedding, environmentally friendly products and licensing programs.

Heimtextil 2004, organized by Messe Frankfurt GmbH, featured 3,130 exhibitors from 72 countries, and attracted 92,000 visitors from 111 countries, a 4.6-percent increase in attendance over 2003.  More than half came from outside Germany, with the United States counted among the top 10 visitor countries.

Heimtextil organizers pronounced the show a success. “The sector is once again taking an optimistic view of the future and the large number of visitors also confirms this positive trend,” said Gerhard Gladitsch, member of the Board of Management, Messe Frankfurt.

March 2004