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Arch Chemicals Secures EPA Registration For Purista

Arch Chemicals Inc., Norwalk, Conn., plans to launch the Purista® brand name to the US apparel and home textiles market — a result of the Environmental Protection Agency’s (EPA’s) acceptance of a registration amendment to include the use of Purista antimicrobial treatments on apparel and other textiles.

Purista treatments — currently used by more than 30 retailers on such items as linens, towels, socks and suit linings — protect textiles from odor-causing bacteria.

“The EPA acceptance opens a major growth opportunity for the Purista brand in the sizable US clothing and home textiles market,” said Peter Cowey, international business manager, textile treatment business.

November/December 2005