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Knitting / Apparel

AAFA Forms Brand Protection Council

The American Apparel & Footwear Association (AAFA), Arlington, Va., has started a Brand Protection Council to help protect US brands from counterfeit products — which cost US companies about $250 billion each year, according to estimates from the US Chamber of Commerce. The council is composed of legal, brand enforcement and marketing representatives of US companies.

“America’s branded apparel and footwear industry is under siege by fake products masquerading as authentic and valuable brands,” said Kevin M. Burke, president and CEO, AAFA. “Our member companies do not intend to stand by while the integrity of their products is destroyed.”< /font>

January/February 2006