Service From The Source
Rieter Corp.'s André Fréderic discusses Rieter's comprehensive after-sales services to its customers in the US market.
Textile World Special Report
Rieter spinning machines figure in countless value-added production chains around the globe. Opening and carding machines, draw frames, combers, rotor- and ring-spinning machines from the oldest to the latest manufacturing operations produce high-quality yarns that are used in a number of applications, such as apparel, fashion, carpets, home textiles, furnishings and a myriad of others.
Textile World contacted Spartanburg-based Rieter Corp. to learn more of the ins and outs of providing after-sales service. The company is proud of its reputation for being one of the best after-sales service providers in the industry. André Fréderic, head of spare parts sales and logistics for Rieter Spartanburg, shared with TW the challenges Rieter faces as an original equipment manufacturer (OEM), as well as the company's commitment to satisfy its customers. Rieter still occupies a substantial position in the US textile machinery marketplace. Many of its machines have been in operation for a quarter century or more, and some with the latest manufacturing operations. The company believes it is crucial to provide a flawless parts supply to the customers to ensure their machines remain in tip-top shape so they will continue to perform up to expectations year after year.
André Fréderic is Rieter Corp’shead of parts sales & logistics, USA
TW : With regard to spare parts, what is your commitment to customers?
Fréderic: We believe the phrase "excellent service" is more than just words; it means actions. Our commitment to fulfill our actions means a smartly stocked and well-maintained inventory, and a 24/7 answering and logistics system, in addition to well-trained associates who are technically savvy and speak the language of the region. Another advantage we offer is that our employees live in the same or bordering time zone as our customers do. We serve the entire NAFTA/CAFTA-DR region; all relevant languages are spoken in our Spartanburg facility. As part of our all-encompassing commitment, we emphasize good communication skills. To word it differently: We demonstrate our commitment with an inventory worth millions of dollars, a near-perfect logistics arrangement, as well as technical and communication training for our employees. It goes without saying that all this comes along with an IT system that provides all necessary information at the user's fingertips.
TW: What is your take on companies that offer aftermarket parts? Don't they offer the same quality, but for substantially less?
Fréderic: Machine investments are the crucial tools for our customers to make a living, to succeed, to excel. When buying production machines, customers buy not only the machines but also the company that stands behind it. Besides other things, the quality of spare parts is crucial to maintain the original and intended performance of the investment. Quality is always a matter of attention to the details - details that depend on the exact knowledge of the functionality of a part and the environment it has to fit. Our experience has shown that aftermarket parts initially work to some degree, but they may cause a performance deterioration of the machine down the road. And sometimes, aftermarket parts do not even work initially. As a matter of fact, we have seen aftermarket parts that became a serious safety hazard because of inferior materials or deficient details. Remember, the customer made an investment, often putting his livelihood on the line. The vast majority of our customers recognize the risk and the agony that comes with time due to inferior spare parts.
Mirna Lopez, Rieter Corp. customer service representative, shows Rieter’s CLEANCoil coiler plate.
To answer your question more directly: Aftermarket parts may cost less, but using them may result in deterioration of the initial investment. Additionally, aftermarket parts may break prematurely or have an adverse impact on yarn quality. Ultimately, in the long term, the least expensive spare parts are the parts from the OEM, in our case, from Rieter. This should not come as a surprise - after all, the OEM designed the parts and understands why a part is designed a certain way, how the part has to interface with its environment and what the exact function of such a part is. Exact material specifications, consistent and defined finishing processes, and many other design and manufacturing factors are decisive. As said: Quality involves attention to details; to all details that is. Rieter, as the OEM, can guarantee this, whereas aftermarket parts are often based on guesswork.
TW: In the final analysis, are you saying that it is less expensive to buy original parts?
Fréderic: Yes, I am convinced that this is very true in many ways. Just keep in mind that companies offering aftermarket spare parts have a pick-and-choose concept. They make some parts but may not have the capability or knowledge to duplicate many other parts. In contrast, Rieter, with Rieter Spartanburg serving the NAFTA/CAFTA-DR region, is a one-stop shop for our customers. What a time and, therefore, cost savings for our customers!
In this context, we are proud that we always send the right part the first time. Furthermore, the part will fit and will do its job. There is no guessing, no trial and error. Imagine what this means in terms of money saved for the customer when a machine is down.