RadiciSpandex Rebrands Fibers As RadElast®
Gastonia, N.C.-based spandex fiber manufacturer RadiciSpandex Corp., the North American business of
Italy-based RadiciGroup, has launched the RadElast® brand to identify its group of performance
The new brand — which combines the Radici name with elastane — is part of RadiciGroup’s comprehensive corporate initiative for its fiber and textile divisions throughout the world, and is expected to help end-users boost their sales. The branding program will be available free of charge to fabric mills, manufacturers, designers and retailers in all end-use markets. The company will provide hangtags featuring the RadElast logo, and will incorporate the new name into all communications tools.
Effective November 2008, all RadiciSpandex stretch fibers will be identified by their established code names in combination with new RadElast brand. End-uses include swimwear, lingerie, activewear, hosiery, denim, sportswear, nonwovens, narrow fabrics, personal care, medical and industrial applications.
The RadElast fiber range includes S17B chlorine- and ultraviolet-resistant spandex; S17PC, used in baby diapers and adult incontinence products; SRB premium black spandex; S45 polyether-based spandex with high-temperature resistance; and S85 clear spandex.