Woolrich Debuts Shirts With Agion Active™ Technology
Outdoor apparel maker Woolrich Inc., Woolrich, Pa., is partnering with antimicrobial and
odor-control technology provider Sciessent LLC, Wakefield, Mass., to introduce men's and women's
shirts for Spring 2012 featuring Sciessent's Agion Active™ dual-action anti-odor technology.
Agion Active textile treatment combines Agion® silver ion-based antimicrobial technology with a proprietary mineral-based technology that pulls in and eliminates ambient or absorbed odors not caused by bacteria. According to Sciessent, the technology, which is applied as a fabric finish, can eliminate odor from 14 sources. The odor-absorbing agent in Agion Active regenerates during laundering and withstands more than 50 washes, the company reports.
The new shirts, which include men's Destination, Territory and Tidal shirts and the women's Poly Merino Henley line, also feature side vents and comfort shoulders. Earlier this year, Woolrich introduced a line of merino wool/polyester baselayers featuring Agion Active."We are excited to expand our partnership with Woolrich, one of the most authentic and respected brands in the outdoor industry," said Paul Ford, CEO, Sciessent.