HanesBrands Inc., Winston-Salem, N.C., will acquire intimate apparel marketer Maidenform Brands
Inc., Iselin, N.J., for approximately $575 million, with closing expected in the fourth quarter of
2013.
HanesBrands plans to leverage its low-cost supply chain, including its own global
manufacturing operations and third-party manufacturers, to enhance Maidenform’s value to retailers
and consumers. Maidenform now contracts with third-party manufacturers for all of its products.
HanesBrands notes the acquisition will combine the strengths and capabilities of the
companies’ respective portfolios, including Maidenform’s shapewear and average-figure bra
businesses, and HanesBrands’ panty and full-figure bra businesses. The acquisition also is expected
to create growth opportunities and enable new products to be launched across all brands.
September/October 2013
