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HanesBrands To Acquire Maidenform

HanesBrands Inc., Winston-Salem, N.C., will acquire intimate apparel marketer Maidenform Brands Inc., Iselin, N.J., for approximately $575 million, with closing expected in the fourth quarter of 2013.

HanesBrands plans to leverage its low-cost supply chain, including its own global manufacturing operations and third-party manufacturers, to enhance Maidenform's value to retailers and consumers. Maidenform now contracts with third-party manufacturers for all of its products.

HanesBrands notes the acquisition will combine the strengths and capabilities of the companies' respective portfolios, including Maidenform's shapewear and average-figure bra businesses, and HanesBrands' panty and full-figure bra businesses. The acquisition also is expected to create growth opportunities and enable new products to be launched across all brands.

September/October 2013

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