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Knitting / Apparel

Styku Debuts FitFyle™ App

Styku, Los Angeles, reports its FitFyle™ size and fit prediction app is available for beta testing on the Shopify App store and via Styku’s custom application programming interface for any apparel store.

Users create an individualized digital FitFyle, which uses Smart Algorithm to match users with body doubles and makes recommendations from among 8,500 brands and 97 product categories. It also uses Continuous Fit Prediction to recommend different products throughout the user’s online shopping experience.

Retailers may auto-integrate with the FitFyle Wizard in 30 seconds or less, and the app comes standard with an account manager application as well as an analytics suite that provides performance metrics.

July/August 2014