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Premiere Fibers, Rhodia To Launch Emana® In U.S., Canada

Premiere Fibers Inc., Ansonville, N.C. —  a business unit of Bristol, Va.-based Universal Fiber Systems LLC — and Rhodia Fibras, Brazil — a member of Brussels-based Solvay S.A. — have partnered to introduce Emana® polyamide 6,6 smart yarn in the United States and Canada.

Emana features bioactive crystals that are embedded in the yarn to provide cosmetic and performance benefits including the capability to improve performance during exercise and reduce muscle fatigue; enhance thermoregulation; and reduce the appearance of cellulite and give the skin a youthful, smooth appearance. According to Rhodia, the yarn absorbs infrared radiation from the wearer’s body and re-emits it as a far infrared (FIR) wave that then interacts with the body and promotes stimulation of the circulatory system. It is claimed that a person who wears garments featuring Emana for at least six hours a day over the course of 30 days will realize the cosmetic benefits.

Rhodia introduced Emana to the South American market about five years ago and to the European market in 2012. The yarn is featured in lingerie, athleticwear and even denim jeans offered by various European and South American brands. Premiere Fibers will produce Emana for the U.S. and Canadian markets, enabling a complete and integrated solution for the development of Emana-based products for those markets.

March/April 2014