ALMELO, the Netherlands — April 21, 2011 — GreenFields bv (Genemuiden, the Netherlands) and
Unisport Scandinavia AB (Landskrona, Sweden) become partners for the Scandinavian market.
GreenFields and Unisport entered into a commercial alliance in order to supply the Scandinavian
market with GreenFields’ qualified synthetic turf systems. Strategic cooperation within the value
chain will enhance improvement of the durability, quality and playing performance and
innovation.
GreenFields (majority owned by TenCate) is a leading company for high-end sport systems in
the international synthetic turf market. The company, a prominent member of the FIFA Preferred
Producer (FPP) program, offers its products directly and through related installers and provides
qualified systems (FIFA, UEFA, FIH, IRB etc.) to the market place. Unisport is the leading Nordic
supplier of sports flooring, including synthetic turf. The company supplied sports flooring and
sport pitches for official tournaments in the Scandinavian region.
Worldwide distribution
TenCate, market leader in the field of synthetic turf fibres and carpet backing for sports
pitches and landscaping, recently increased its share in GreenFields. The support of TenCate
increases the growth capabilities of GreenFields. In 2010 circa 420 GreenFields sport pitches have
been installed internationally.
By connecting GreenFields’ capabilities to other players in the market, the worldwide
distribution power will be strengthened. The collaboration with Unisport Scandinavia will enhance
GreenFields’ distribution in Scandinavia. Earlier this year, GreenFields entered into a
co-operation with CSC Ceelen Sport Constructies, a leading construction company of sports fields in
the Netherlands.
Continued expansion in Scandinavia
Unisport Scandinavia is the leader in sports surfaces with an impressive growth on the
Scandinavian market in the past years. Unisport is active in Sweden, Denmark, Norway and Finland.
The company has in-house contracting for the installation of sports flooring, tennis courts,
synthetic turf, rubber matting and line marking in sports centres. Also, Unisport and Bresco, the
present GreenFields affiliate in Norway will put a strategy in place for mutual cooperation.
Posted on May 3, 2011
Source: Royal Ten Cate
