WICHITA, Kan. — January 9, 2012 — INVISTA Apparel President Dave Trerotola has announced changes to
the global organizational structure of the world’s most influential producer and marketer of
differentiated fibre and related textile innovations, including LYCRA® fibre and a host of other
high visibility offerings.
In order to foster innovation and enhance service, INVISTA’s spandex business has created a
new western region and eastern region to serve its global base of customers.
The western region, led by Max Wiesendanger merges the company’s Europe, Middle East and
Africa interests with those of North, Central and South America into a single business unit.
The eastern region, led by Dan Kotkin will include both the South Asia and Asia Pacific
markets. Each region will have responsibility for sales and customer value creation initiatives
within their respective geographies.
INVISTA’s spandex manufacturing assets, supply chain and commercial development initiatives
will be managed globally under the direction of Wally McWalter. Don Burich, who previously led the
Americas region, has comparable responsibility for its nylon business.
To facilitate increased consumer and customer input in innovation, INVISTA Apparel’s
marketing team will now be more closely integrated with the firm’s global technology team, with
both units led by Bob Kirkwood, who previously headed the research and development function and
continues to serve as INVISTA’s chief technology officer.
Serge Vigouroux, who previously headed the marketing function for INVISTA Apparel, has
assumed new responsibilities in business development and brand strategy.
Dave Trerotola, president of INVISTA Apparel, describes the organizational and management
changes as a logical step in the strategic development of INVISTA’s Apparel business.
“These organization changes will enable us to better align global resources with the textile
market dynamics of each hemisphere, strengthen our innovation strategies, and intensify customer
relationships in mutually productive ways,” Trerotola said.
Posted on January 10, 2012
Source: Invista
