GREENSBORO, N.C. — Sept. 28, 2015 — Wrangler® announced today the launch of the Wrangler Flame Resistant (FR) Advanced Comfort jean, the newest extension of the brand’s performance apparel featuring four-way flex technology that allows the jean to move with the wearer for maximum comfort.
Known for offering comfortable everyday apparel designed to meet the demands of men who work long, hard hours in tough conditions, Wrangler partnered with Westex by Milliken to engineer the Wrangler FR Advanced Comfort jean. As a global leader in specialty textiles and protective fabrics, Milliken provided the latest advancements in FR fabric development with Westex® Indigo a new line of denim. The fabric, which is made of a unique blend of fibers designed to increase mobility, durability, and comfort, allows workers to be productive while exceeding flame resistant requirements from leading protection agencies including the National Fire Protection Agency (NFPA), the American Society of Testing and Materials (ASTM) and the Occupational Safety and Health Administration (OSHA).
“At Wrangler, we’re dedicated to working with our core consumers to better understand what they need from their apparel while they’re on the job,” said Gerald Guiliano, director of merchandising at Wrangler. “By combining Westex by Milliken’s deep knowledge of FR protection and our unique comfort technology, with a jean that’s long-loved for style and fit, we’re solving the need for jeans that don’t get in the way of a job well done.”
“For Westex by Milliken, the new Wrangler FR Advanced Comfort denim collaboration is another example of creating innovation that helps solve concerns about fit and freedom of movement for workers worldwide,” said Mike Enright, vice president of Westex by Milliken. “This jean has demonstrated a significant increase in flexibility and stretch over the current FR denim in the market.”
The Wrangler FR Advanced Comfort jean features room2move® technology in a regular and relaxed fit with gusseted construction that allows for a greater range of motion in all directions, reinforced back pockets for increased durability and extra deep front pockets for added functionality. The Wrangler FR Advanced Comfort jean will be available on Wrangler.com and in specialty retailers March 2016.
Posted September 29, 2015
Source: Wrangler
