Under Armour Inc., Baltimore, has launched Under Armour® Charged Cotton™, a collection of men’s and
women’s shirts and shorts and women’s capri tights. The garments contain alternating hydrophilic
and hydrophobic cotton yarns that transport perspiration from the body, spreading moisture across
the fabric’s surface to speed evaporation. Under Armour reports the fabric dries five times faster
than conventional cotton and offers good stretch and recovery.
“This is truly one of the most exciting product releases in the history of Under Armour, as
Charged Cotton is the ultimate marriage of innovation and performance,” said Kevin Plank, founder
and CEO, Under Armour.
March/April 2011
