WICHITA, Kan. — May 3, 2011 — For the second consecutive year, INVISTA’s CORDURA® brand team will
feature the latest CORDURA® Denim fabric innovations at the 2011 Denim by Premiere Vision show,
which takes place May 25-26 in Paris, France. The brand’s new denim offerings — by INVISTA’s
authorized CORDURA® fabric mill, Artistic Milliners — include stretch styles, in weights ranging
from 9.00 oz to 13.75 oz, as well as stylish coatings and fashion forward finishes. Visit INVISTA
stand H71 and Artistic Milliners stand H31 to learn more.
“The Denim by Premiere Vision show is the place to see and showcase the latest in denim
designs, and it is an honor to participate for a second year,” said Cindy McNaull, global CORDURA®
brand and marketing director. “CORDURA® Denim fabrics offer a range of excellent options for
designers in search of stylishly durable and comfortable material to create fashions for virtually
any application — from the skate park to the dance floor and weekend wear to the workday — plus
every one of our denim innovations provides the innate durability of CORDURA® brand fabric.”
The new stretch CORDURA® Denim fabrics developed by Artistic Milliners are available in
various compositions, some with LYCRA® T400® fiber and some with LYCRA® fiber. These fabrics bring
freedom of movement to durable denim, allowing the wearer to be comfortable as they go about their
daily activities.
As a part of its key messaging for the show, the INVISTA team will be offering a range of
options to help customers deal with the rising cost of raw materials. While raw material prices are
increasing, the impact is being felt by the consumer as well. To stimulate buying at higher price
points, innovation and added value are essential. CORDURA® Denim fabrics offer the authentic look,
comfort and feel of traditional 100 percent cotton denim with built-in, long-lasting durability and
added value.
“Extending the life and performance of denim and other CORDURA® fabric offerings is our goal
and supports our brand’s tagline of ‘Sustainability Begins With Products That Last™, ‘” said
McNaull.
The Denim by Premiere Vision show in Paris, France, will be held at the Halle Freyssinet, a
former railway engine repair shop in the heart of Paris and in a neighborhood known for hosting a
number of architectural projects and fashion shows. Customers are invited to meet the CORDURA®
brand team, as well as see the latest innovations in CORDURA® Denim fabric at INVISTA stand H71, or
at the Artistic Milliners stand H31.
Posted on May 9, 2011
Source: INVISTA
