BOULDER, Colo. — January 3, 2013 — Outlast Technologies, leader in proactive heat management, is
rolling out its new brand identity in the New Year. The change is reflective of the company’s
progression over the past 22 years that further solidifies its position in the marketplace as a
symbol of comfort and leader in phase change materials (PCMs) and true temperature regulation. The
new brand identity includes a refreshed Outlast® logo that will be displayed throughout marketing
and communication materials.
“Outlast has come a long way in over two decades of offering a proactive heat and moisture
management solution to various products including bedding, apparel and footwear,” said Heather
Manuel, director of sales and marketing, Outlast North America. “The new brand identity is a
natural progression of the success this company has experienced, as we continuously work to bring
more products to market with our technology so consumers can have increased exposure to the
proactive comfort that it provides.”
The previous logo was modified to ensure brand recognition, and reflect the deep confidence
and trust built over many years. Outlast will be working with existing partners and licensees to
update their marketing assets in line with the new Outlast brand identity.
“It is essential for us to respond to the needs of our partners and continue supporting them
in driving demanding for their products,” said Manuel. “Our goal is to provide partners with the
necessary tools including marketing kits, hangtags/labels, demonstration materials and PR support
to help them communicate the benefits of our PCMs in their products. This way consumers understand
the true value-add of purchasing a product with Outlast® technology.”
How Outlast® Technology Works
Outlast® technology was originally developed for NASA to protect astronauts from temperature
fluctuations in space. It is a proactive moisture management solution that controls moisture before
it begins, for increased comfort. It continuously absorbs excess body heat and releases it to
manage moisture, continuously adapt to thermal changes, as well as reduce overheating, chilling and
perspiration. This differentiates from passive technologies, such as wicking or quick-drying, that
provide benefits only after the body has started to overheat and sweat.
Posted on January 4, 2013
Source: Outlast Technologies
