DTI Becomes INVISTA;Koch In Acquisition TalksAs part of Wilmington, Del.-based DuPonts plan to spin
off DuPont Textiles and Interiors (DTI) its integrated fibers and intermediates subsidiary and give
it a distinct corporate identity, DTI has changed its name to INVISTA. We are stepping forward into
our future with more than 70 years of DuPont innovation and market strength behind us creating a
vital new company and identity that is up to the challenge of serving our global customers with
renewed determination and clarity, said Steve McCracken, president, INVISTA.To connect INVISTA with
its DuPont legacy, a linking line Built on DuPont Innovation accompanies the new name. A tagline
Step Forward refers to the companys future. INVISTA will serve as the stage on which our real stars
our consumer and product brands can shine, said Carol Gee, global director, brands, who spearheaded
the corporate identity initiative.
![](/Articles/2003/October/Textile_News/pictures/invistalogo.jpg)
DTI worked with New York City-based Enterprise IG, a brand and corporate identity consulting
firm, to develop the INVISTA identity.In related news, Wichita, Kan.-based Koch Industries Inc. and
its subsidiaries, which include global polyester producer KoSa, Houston, have entered into
exclusive negotiations with DuPont to acquire INVISTA. According to Koch, the INVISTA businesses
would complement the polyester businesses of KoSa and its subsidiaries, and give the new company a
strategic advantage in the global fibers and resins markets. Koch cites INVISTAs innovation;
customer focus; research and development capabilities; branding capability; and commercial
leadership, notably in the nylon and spandex markets in addition to its assets, manufacturing and
marketing relationships, and resources in the Asian markets as valuable strengths to be gained in
the possible acquisition.Due diligence reviews are currently being conducted. Once they are
completed and approval is obtained from the Boards of Directors of both companies, a definitive
agreement will be executed.
October 2003