NEW YORK CITY — August 18, 2016 — Saks Fifth Avenue OFF 5TH and Cotton Incorporated are excited to announce an end-of-summer denim drive in partnership for the Blue Jeans Go Green™ denim recycling program. Customers are invited to bring pairs of old jeans to their local Saks Fifth Avenue OFF 5TH store for recycling and, in return, receive $10.00 off a new pair of jeans, which can be redeemed on men’s and women’s jeans through September 25. The denim collected will be recycled into UltraTouch™ Denim Insulation as part of the Blue Jeans Go Green™ program. The drive will kick off on Wednesday, August 17 and runs through September 5 at all 101 stores across the U.S.
“We are thrilled to partner with Saks Fifth Avenue OFF 5TH for its first ever denim drive in support of the Blue Jeans Go Green™ program,” said Andrea Samber, Co-Director of Strategic Alliances at Cotton Incorporated. “We are very excited to introduce the program to new customers and loyal denim fans.”
“Together with our customers, Saks Fifth Avenue OFF 5TH is proud to be part of such a worthwhile campaign. This partnership was a natural fit for us, allowing us to give back to the community and at the same time, deliver a service to our customers that rewards them as well. It really is a win-win,” stated Jonathan Greller, President, Saks OFF 5TH and Gilt.
Cotton Incorporated began the denim recycling program in 2006 to help benefit local communities across the United States. Over one million pieces of denim have been collected to date, and the insulation has been distributed to organizations such as Habitat for Humanity to help communities in need. Approximately 250,000 square feet of insulation are distributed each year and the Blue Jeans Go Green™ program has diverted over 600 tons of waste from landfills since its inception.
Posted August 25, 2016
Source: Cotton Incorporated
