NEW YORK — September 19, 2022 — On the heels of New York Fashion Week, which concluded last week, ApexBrasil, the Brazilian Trade and Investment Promotion Agency, is sponsoring 33 Brazilian women’s contemporary apparel, sportswear, footwear, handbags, and accessories brands that have converged in New York for COTERIE and MAGIC, two prominent fashion industry trade shows that happen in conjunction each year.
Since 1986, COTERIE has gathered designers, buyers, and sellers in the retail and fashion industries from around the world to make connections and forge business relationships. COTERIE features women’s contemporary and advanced contemporary apparel, accessories, and footwear, this year taking place in New York at the Javits Center from September 18-20. Alongside COTERIE is the MAGIC trade show, which has a focus on the East Coast U.S. market specifically and showcases modern sportswear, footwear, and accessories categories.
Together with Brazilian Footwear, an export incentive program that was created in partnership between ApexBrasil and Abicalçados with the mission of increasing the presence of the Brazilian footwear industry and its brands in the international market; Abest, a group that serves a similar mission for Brazilian fashion brands; and Texbrasil, a program for the textile and fashion industry specifically that was created by ApexBrasil and Abit, ApexBrasil is bringing Brazil’s designs to the U.S. buyers attending COTERIE and MAGIC at an important time. Trade relationships around the world are changing as a result of geopolitical events.
“There is room for growth in the North American market, especially with U.S. partners, as Brazil can be a positive alternative to high freight and shipping costs in Asia. The U.S. ranked as the second most important export partner by volume for the Brazilian textile and clothing industry in 2020 – and our goal with bringing these 33 companies to New York this week is to continue that momentum,” said André Limp, Industry and Services Division Coordinator for ApexBrasil. “Demand for Brazilian footwear is increasing as well, with a 64.8% increase in export value in the first seven months of 2022. In fact, Brazil-made shoes shipped to the U.S. generated US$181.8 million – a 106.7% jump in value from the same period last year. Brazil is also betting big on the production of environmentally friendly raw materials, such as initiatives to promote sustainably grown cotton, as global trends shift consumer demand toward greener products. Attendees of COTERIE and/or MAGIC will see sustainability and forward-thinking design from the Brazilian fashion and footwear companies onsite in New York this week.”
ApexBrasil and its partners are sponsoring the following Brazilian brands – and many more – as they showcase their unique designs at MAGIC and/or COTERIE this week:
- Beira Rio is a footwear brand that combines elegance and practicality while also staying on top of trends.
- Emi is a sustainable Brazilian brand, created to show a harmonious relationship between fashion and the environment. Emi’s hand painted collections use biodegradable natural or synthetic fabrics.
- Ferrucci has been combining technology with craft, to produce footwear that is the epitome of comfort and practicality, for 72 years. Ferrucci opened its first flagship shoe store in the city of Jaú in 2021.
- Lis Fiaschi: Since 2013, Lis Fiaschi has been developing unique pieces, handcrafted in Brazil by regional artisans. Using sustainable raw materials, Lis Fiaschi’s products evoke a contemporary, high-quality style.
- Maria Pavan was born from the idea of offering comfort, beauty, style, and elegance through pieces composed of modern knitting. Passed from mother to daughter, this brand is continually inspired by the elegance and sophistication of its customers.
- Marie Mercié is a women’s fashion brand made by women and produced in an environmentally, economically, and socially responsible manner for the past 40 years.
- Pitaia creates sustainable swimwear pieces that are sourced from innovative raw materials with less impact on the environment. The company exalts beauty and culture, and also strives to stimulate the local economy by collaborating with local artisans in Rio de Janeiro.
- Salts is a brand from Rio de Janeiro, created by stylist Sabrina Prates. The Salts defining characteristics are its detail, charm, comfort, and handmade work that aims to combine comfort and design.
Posted: September 19, 2022
Source: The Brazilian Trade and Investment Promotion Agency (ApexBrasil)
