Techno Sport Becomes The First Brand In India To Join bluesign

ST. GALLEN, Switzerland — May 13, 2024 — Techno Sport — an India-based, online sportswear brand — became the first brand in India to join bluesign as a system partner.

Their product category varies from Men’s T-shirt, Gym Vests and Jackets, to women’s tights and pants to kids’ shorts and track pants. Techno Sport ensures not only the functionality of the products but also offers a wide range of colors and styles for you to choose from.

Sunil Jhunjhunwala, managing director, Techno Sportswear India Pvt. Ltd., said “bluesign® is a gold standard for more sustainable textiles. From fiber to finished product, they collaborate with brands, manufacturers, and chemical suppliers to create safer workplaces and textile products that have a minimal impact on the environment and people” He further said “We are very excited to sign up with bluesign for their system partnership which will make our brand the first to sign in India. We feel proud to be among the 150 global brands that are part of the bluesign SYSTEM PARTNER network.

“Joining the bluesign® SYSTEM empowers us to prioritize sustainability and environmental responsibility, showcasing our commitment to continuous improvement in environmental performance,” Jhunjhunwala continued. “By accessing the expertise of bluesign, we shall benefit from their rigorous evaluation of processes and materials, ensuring compliance with stringent environmental and safety standards throughout the textile supply chain. This collaborative approach will not only streamline our operations but also drive innovation, enabling us to stay ahead while reducing our environmental footprint.”

Daniel Rufenacht, CEO, bluesign technologies ag, said: “With all the global shifts going on in India with its long history in textile production now can go beyond being a price sensitive market, but rather evolving into a well reputable and responsible player in sustainable and clean textile production. We are happy to have Techno Sports on board and appreciate their decision in becoming a sustainable brand and leading this journey.”

Katharina V Mayer, director CRM, Sub Indian Continent, said: “Bluesign is a full-service solutions system for the textile value chain with a focus on sustainable chemistry. Thorough on-site assessments, input stream management, and active chemical change management, the Bluesign team uses a holistic approach together with their system partners, including brands, manufacturers, and chemical suppliers, to implement develop unique solutions to improve environmental performance, working conditions, and by reducing resource consumption to create the highest level of safety for people, planet, and consumers whilst causing the minimum of impact. We are delighted to have Techno Sports as our bluesign system partner and will encourage more brands to join us ”.

Bluesign, in its ongoing initiative to provide value proposition and sustainable solutions to the global textile supply chain also launched their new service known as the IMPACT services for the Indian markets.

Posted: May 13, 2024

Source: bluesign technologies ag

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