HAMBURG, Germany — October 7, 2024 — The harvest of NATIVA™’s first crop of regeneratively farmed cotton begins on World Cotton Day – 7th October, 2024. The world!s leading supplier of regeneratively farmed luxury fibers, NATIVA™ announced the introduction of cotton to its offer at the beginning of 2024.
Planted at the beginning of the spring in Messolonghi, Greece, by a collective of NATIVA™ farmers including a mother and son partnership, NATIVA™’s debut crop of cotton has finally ripened and opened thanks to the blazing Mediterranean sun.
Working with regenerative cotton founding partner, Nafpaktos Textile Industry SA, every step from the cultivation to the fiber processing and yarn making takes place in Greece – resulting in a farm to fiber cycle fully accomplished within the EU and complying with EU standards in labour and environmental conservation rights.
“We are so pleased to harvest our first crop of regeneratively grown cotton.” Said Maria Estrada, NATIVA™ Global Director. “From planting the seed to picking a bumper crop of the finest quality, our goal of positively impacting the supply chain through regenerative farming is becoming a reality thanks to our wonderful partners. It is kismet for it all to happen on World Cotton Day.” she said.
NATIVA!#s Regenerative Agriculture Program protects the land by bettering soil quality, safeguards crops by ensuring soil health, and supports farmers and local communities by improving their livelihoods. These multidisciplinary efforts further result in greater water quality and increased CO2 capturing levels. Measured over a five-year period, NATIVA™ aims to achieve a 20% increase of organic materials (natural nutrients) in the soil through its regenerative agricultural practices. This is supported by a 25% reduction in pesticides, with an eventual goal of zero pesticide use throughout time, and the effective eradication of tillage.
All NATIVA™ Cotton incorporates NATIVA™ Blockchain technology, which digitally tracks and logs every step of the fiber’s journey.
NATIVA™ is honoured to introduce its farmers by name and to collaborate with premium partner brands such as Stella McCartney, Gucci, Pangaia and COS as part of their NATIVARegen™ program.
Posted: October 7, 2024
Source: NATIVA™
