NEW YORK CITY — October 3, 2024 — UNTUCKit, the brand known for revolutionizing men’s casual style with its signature “Shirts Designed To Be Worn Untucked,” is thrilled to unveil its Fall 2024 commercial. With a clear, powerful message — “We Just Make Guys Look Better” — the spot captures the moment men discover how UNTUCKit’s head-to-toe styles offer the perfect fit and effortless style.
The creative was led by Patrick O’Neill, chief creative of PTO Creative and former TBWA\CHIAT\DAY executive creative director, and directed by Ian Karr of IKA Productions. The spot recreates an UNTUCKit fitting room, showcasing the “a-ha” moment when men realize UNTUCKit is designed with them in mind. The diverse casting highlights men of all shapes and sizes, reflecting the brand’s inclusive fit system that ensures everyone can find their perfect style.
The commercial invites viewers to experience the ease of getting dressed with UNTUCKit. With minimal shrinkage and consistent sizing across the collection, every shirt delivers that “just-right” feeling—day after day. The spot also features appearances from the brand’s executives, including the vice president of Marketing, vice president of IT and Systems, and the director too.
“Creating a space where guys of all shapes and sizes can feel confident and comfortable has always been our mission,” said Chris Riccobono, UNTUCKit’s founder, who also makes a fun cameo at the end of the commercial. “We offer more than 30 size and fit combinations because we believe every man deserves styles that fit perfectly. Size inclusivity in men’s fashion doesn’t get enough attention — and we’re here to change that.”
Posted: October 7, 2024
Source: UNTUCKit
