HUNTERSVILLE, N.C. — Aug. 2, 2016 — Microban® International Ltd. announced it will relaunch its textiles division globally this month. Leveraging its 30-year heritage of providing innovative protection solutions for extended freshness and odor control in textiles, Microban will introduce a complete brand refresh, including a new website launching in October and revamped marketing collateral for its brand partners. Microban will also expand its product and sales team with seasoned apparel industry executives. In addition, Microban will host a “Fresh Bar” experience at Outdoor Retailer Summer Market, August 3-6, in Salt Lake City, where show attendees compare apparel and footwear fabrics treated with Microban technologies against untreated fabrics.
The relaunch of its global textile division builds upon Microban’s debut of its recent odor capture and antimicrobial products including Excalibur® and Scentry®, now being used by top apparel and footwear brands and manufacturers. Additionally, Microban recently received bluesign® approval for its ZPTech®, a wide-spectrum antimicrobial technology for textiles used by more than 60 leading sports, athleisure, apparel and footwear brands.
“We are relaunching the textiles division because the global marketplace is changing dramatically,” said Pablo Perella-Berdun, president of Microban. “Consumers are demanding more from their apparel and accessories and how they perform during strenuous conditions or extended wear. We now have a more robust toolbox for communicating the features and benefits of our proprietary technologies. We will not only be providing an increased ROI for our brand partners, but also, more advantages for the end consumer.”
Brand partners and consumers will see an entirely new Microban, from next generation technologies and freshness solutions to a new logo, positioning and tagline. The branding will debut at Outdoor Retailer Summer Market in a redesigned booth, where visitors experience the latest in odor control science at the Microban “Fresh Bar,” comparing products that have Microban technologies against products that do not.
In conjunction with this relaunch of the textiles division, Microban expanded its consumer facing website, TheCleanerHome.com, providing comprehensive home cleaning tips and products using Microban. It will add “the closet” as its latest installment featuring more than 15 brand partners including Calvin Klein, Dansko®, Hook & Tackle®, K-Swiss®, Reebok, Rogers Corporation, Spanx®, Teva®, Under Armour®, amongst others.
Posted August 2,2016
Source: Microban
