LIMA, Peru — March 19, 2018 — Today, I.U Wake Up sheets, by Peru Pima, launches on Indiegogo with a funding goal of $50,000. I.U Wake Up sheets are made of 100-percent Peruvian pima cotton and feel like luxury hotel linens that will not break the bank. I.U Wake Up also uses the “buy one, give one” business model, meaning that for every sheet set purchased, a recycled-fiber blanket will be donated to communities in the Peruvian Andes.
“Our direct-to-consumer model ensures that you’re getting the best price possible without worrying about gimmicks or false claims. I.U Wake Up also offers a pleasant and informed buying experience every time,” said I.U Wake Up Founder Mauricio Varon. “Additionally, I.U Wake Up is not only committed to the well-being of its customers, it’s committed to the well-being of humanity.”
I.U Wake Up’s 300 thread count sheets use Pima cotton, which originated in Peru, and it is known as one of the most luxurious cotton fibers in the world. Due to its naturally long fibers, Pima cotton feels silky, yet durable, so the fabric will not pill in the wash. I.U sheets also use a percale weave which is a plain style weave. This means that the threads cross over and under each other, one at a time. This tight type of weave gives linens a crisp and breathable feel without feeling cheap. I.U Wake Up sheets are also Oeko-Tex certified, meaning that the fabrics are free of harmful chemicals.
I.U Wake Up also instills the business model of “buy one, give one.” The company has partnered with the Peruvian nonprofit, Kusimayo, so that for every sheet set purchased, a recycled-fiber blanket will be donated to communities in the mountains of Peru, where about 500 people die annually due to extreme cold weather conditions, along with poverty and malnourishment.
Each I.U Wake Up set is available in white, with plans for more color options and printed patterns in the future, and in sizes Twin, Twin XL, Full, Queen, King and California King. Each set includes two pillowcases, one top sheet and one bottom sheet starting at $79 on Indiegogo.
Posted March 19, 2018
Source: Peru Pima
