CARY, N.C. — September 6, 2023 — Cotton Incorporated introduces RESTech COTTON™ technology, a performance sheeting solution that blends cool comfort, exceptional durability, gentle softness, and a focus on sustainability. By merging innovative design with advanced chemistry, RESTech COTTON technology not only takes a significant step forward in cotton bedding, but also addresses key challenges like durability, moisture management, and sustainability, seng a new standard for bedding expectations.
Developed to be up to 40-percent softer than untreated cotton sheets1, this technology brings an enhanced sense of comfort to your sleep experience.
“With our RESTech COTTON technology, we’ve captured the timeless comfort of cotton and enhanced it with modern innovation, redefining the possibilities of a good night’s sleep,” said Jennifer Lukowiak, director, supply chain marketing, for Cotton Incorporated. “This technology is a perfect choice for those seeking not just better sleep but a more sustainable one. It’s another proud milestone in our continuous effort to promote the natural excellence of cotton.”
RESTech COTTON technology isn’t just about comfort and durability, it’s also a mindful choice for the environment. Crafted from 100-percent natural fibers, this technology is both biodegradable2 and recyclable3. It aligns with the growing consumer demand for sustainable products offering a sleep experience that is not only comfortable but also conscientious.
“RESTech COTTON technology takes the best attributes of cotton and cotton finishes to create a unique, durable product with non-fluorine technology,” notes Dr. Hongqing (Mike) Shen, vice president and managing director of product development and implementation for Cotton Incorporated. “It allows sheets to hold less moisture, dry more quickly, maintains remarkable softness and comfort. This combination makes it a triple threat.”
Consumer Insights Speak Volumes
When it comes to home textiles, consumers are discerning and specific in their needs. The Home Textiles Survey, conducted by Cotton Incorporated, uncovers values that can be found in RESTech COTTON technology. Quality is a priority for 79 percent of respondents when choosing sheets, and 70 percent actively seek the term “100-percent cotton.” The connection between quality bedding and better sleep is acknowledged by 87 percent, and 71 percent express a genuine desire for environmentally friendly textiles. These findings reflect the values that RESTech COTTON technology embodies, emphasizing the alignment of comfort, quality, and sustainability with consumer preferences.
Innovation Meets Comfort
Cotton Incorporated RESTech COTTON technology combines innovative design and chemistry to provide:
- Cool Comfort for Hot Sleepers: Enhanced moisture management and natural thermo-regulating properties of cotton, drying up to 50-percent faster than rayon on the skin.4
- Built to Last: Superior durability that surpasses polyester and rayon5, ensuring lasting quality.
- Exceptional Softness: Offering a gentle touch that’s up to 40-percent softer than untreated cotton sheets6, transforming sleep into a luxurious experience.
- Natural Comfort: Crafted from natural fibers, capturing the timeless comfort of 100-percent cotton without the use of plastics.
- Naturally Hypoallergenic: A gentle, hypoallergenic fiber7 suitable for those with skin sensitivities, adding to the overall comfort.
Information on RESTech COTTON technology will be available at the New York Home Fashion Market in September 2023, or more details found at cotonworks.com/restech-cotton.
1 Internal Cotton Incorporated method using the Emtec TSA Softness Analyzer. 20HLTD on Sateen Sheeting.
2 Zambrano MC, Pawlak JJ, Daystar J, Ankeny M, Vendi RA. Impact of dyes and finishes on the aquatic biodegradability of cotton textile fibers and microfibers released on laundering clothes : Correlations between enzyme adsorption and activity and biodegradation rates. Mar Pollut Bull [Internet]. 2021;165(January):112030. Available from: htps://doi.org/10.1016/j.marpolbul.2021.112030
3 Cotton products are recyclable only in a few communities that have appropriate recycling facilities.
4 Water Retention (WR) Dry Time testing: Modified AATCC Test Method 199. 20HLTD on Sateen Sheeting.
5 Flex Abrasion testing for wovens: ASTM D3885. 20HLTD on Sateen Sheeting.
6 Internal Cotton Incorporated method using the Emtec TSA Softness Analyzer. 20HLTD on Sateen Sheeting.
7 Cotton Incorporated 2019 clinical trials on Determination of the Irritating and Sensitizing Propensities of Mechanically Cleaned and Purified Cotton on Human Skin.
Posted: September 6, 2023
Source: Cotton Incorporated
