The Wilmington, Del.-based DuPont Teflon® business has introduced Let Life Happen, a new lifestyle
concept for its Teflon fabric-protection products. DuPont wants to add value to garments and make
consumers feel comfortable eating spaghetti or allowing the kids to jump on the sofa.The concept
will be introduced globally in 2002 with an advertising print campaign, a new retail hangtag design
and a comprehensive set of promotional materials. The use of advertising in the Yellow Pages next
to listings for pizza or mechanics, for example, is an idea that will be implemented.We are
committed to raising awareness and interest in garments and home fashions which are enhanced with
stain protection, bringing value to both our trade customers and consumers, said Teresa Kleinhans,
global textiles manager, DuPont Teflon.
November 2001
