NEW YORK CITY — September 16, 2024 — Naia™ from Eastman is proud to feature at NYC Market Week in the Lenzing Group’s NYC Showroom, celebrating the third anniversary of the Fiber Innovation Center. Alongside partners like TENCEL™ Fibers by Lenzing, 37.5® Technology, UNIFI®’s REPREVE®, and CiCLO® Technology, Naia is demonstrating how collaboration can lead to responsible innovation in the home textile sector.
During the week in New York, Naia Renew’s deluxe applications, from bedding and pillows to duvets and towels are in the spotlight. Known for its luxurious softness, durability, and environmental credentials, Naia Renew is produced using 60 percent sustainably sourced wood pulp and 40 percent certified recycled content*. This unique fiber combines performance with sustainability, providing a solution that reduces landfill waste and minimizes carbon footprints while maintaining the premium quality expected by consumers.
Visitors attending the home-textile event at the Fiber Innovation Center can see how Naia Renew’s versatility benefits both manufacturers and consumers. Recent successes include a new fabric blend of 70 percent TENCEL and 30 percent Naia in the Chinese home textile market, offering premium performance with a reduced environmental impact. Naia Renew also partners effectively with other technologies, such as UNIFI’s REPREVE and CiCLO Technology, to enhance biodegradable development and create truly circular home textiles.
“We aim to provide sustainable options that maintain the high standards of quality and comfort consumers expect while promoting environmental responsibility,” said Chad Doub, Global Segment Market manager at Eastman. “Through collaborations, we are advancing circularity and driving responsible change in the home textiles industry.”
The Fiber Innovation Center, located at the Lenzing Group’s NYC Showroom (530 7th Ave Ste 808), presents an exciting opportunity for brands and buyers to discover innovative, sustainable solutions and explore the future of eco-conscious home textiles.
*Naia™ Renew recycled content is achieved by allocation of recycled waste material using GRS certified mass balance process.
Posted: September 16, 2024
Source: Eastman
