The Woolmark Company recently stopped traffic when it held its first-ever sheepwalk down the
streets of New York City.In true New York dog-walking style, Woolmark sent models dressed in
lightweight wool fashions down 5th Avenue with two sheep named Ajax and Winnie. The sheepwalk was
held to dispel myths about wool. The event showcased lightweight spring wool, a versatile product
which is versatile, comfortable and wrinkle-resistant.We wanted to capture the attention of the
countrys fashion center to dispel the myth that wool is only a cool weather fabric, stated
Stephanie Garbarini, general manager of marketing and communications and retail for The Woolmark
Company.Many people are not aware that todays lightweight wool keeps you cool in warm weather and
feel great next to the skin.Onlookers were given prepaid phone cards from Woolmark that offered
helpful tips and information about wool. The lightweight wool fashions worn by the models were
designed by J. Crew, Tahari, Milary Radley and Brooks Brothers.
May 1999
