Tapetex Inc., Rochester, N.Y., has recently introduced buyfabric.com, the first truly interactive
e-commerce website for the apparel and non-apparel sewn industry.Designers can visit on-line with
the Tapetex in-house fabric designer to discuss the latest fabric trends, and purchasers can track
the status of their orders, in real-time, at any time.The on-line store at buyfabric.com makes
fabric selection and purchasing a totally interactive and hassle-free process, said Steve Sanow,
Tapetex president. This capability alone makes the site invaluable to manufacturers around the
world, but it is only the beginning of the power available on-line via the site.Sanow said the site
offers two distinct levels of interactiviy, the first being a basic version, offering minimal
graphics and sound that delivers the ultimate in speed and productivity for those who simply want
to get on, shop for and buy fabric.But to truly experience the full impact of the site, people
should select the Jazzy Version, with full sound, music and animated graphics, he said. All thats
required is Flash, version 4.0. If users dont have it, they can quickly and easily download it
right from the site.
October 1999
